About me

Most brands don't struggle with being seen, they struggle with being remembered. That's where design comes in.

I help product brands turn first impressions into sales by blending design psychology, packaging, and UX. Featured in WBDS & POTW. My work isn't about making things "look pretty" it's about understanding people: what catches their eye, what builds trust, and what makes them choose you over the next option.

My background is a little different. I started as a graphic illustrator, then spent years in retail, where I learned how people behave when they shop why they pause, why they walk away, and what actually makes them buy. Today, I bring those lessons into every brand I design.

→ Every design decision is backed by research + psychology, so your audience instantly "gets it."
→ Visuals that carry personality, rooted in culture, story, and emotion.
→ Branding that goes beyond aesthetics to drive action, trust, and loyalty.

I've worked with clients across India, Canada, the UK, and the US from startups to global names like Ketchum Canada (for Dell, Liquid .) always adapting design to fit the audience, culture, and business goals.

Beyond client projects, I share ideas on how design influences human behavior through my blog, Girl With Big Red Pants. If you follow me here, expect thoughts that connect design + psychology + culture in ways that spark action (and maybe a laugh too).

If you're a business looking to stand out or a designer curious about the why behind powerful visuals you're in the right place. Book a 15-min discovery call!