About me

I build ecosystems and intellectual frameworks for the fashion & lifestyle economy.

My work sits at the intersection of strategy, design research, manufacturing reality, and the business of craft- specifically where Indian artisans meet the global market. I work with founders, factories, and creative companies transitioning into brands: building identity, positioning, and the operational logic that makes both hold. Not just how things look, but how they're made, who makes them, and what they're worth.

My background is in product: fashion & lifestyle accessories design, material manipulation, longevity + shelf life, and craft economies. I understand how things are made before I talk about how they should be positioned.

I cross-reference fashion, architecture, beauty, and lifestyle because viable answers rarely come from inside the problem. I'm interested in how culture produces objects, context attached to those objects, and how they evolve across time - with a specific focus on industry ecosystems, and the artisan economies that power them without credit.

I don't take briefs. I take problems. Three clients a year.
If you're building something that knows what it stands for and can prove it - let's talk.

CURRENTLY-
Managing Partner & Creative Director, AtelierNTWRK - a backstage syndicate powering fashion week operations in New York and Paris, and placing emerging talent across the global fashion circuit.

Skills

adobe illustrator, Art Direction, Brand Management, Brand Stategy, Branding, CAD, Content, Creative Direction, Event Design, Fashion Design, form generation, Furniture Design, material handeling, Photography, PR, Pre-Press, Product Design, Shoe Designing, sketching, tableware design

Sector Experience

Fine Art, Painting & Sculpture, Footwear & Accessories, leather Industry, Production

Clients

ASOS, Bershka, Forever21, Grandstep HK, Idris Elba, Kurt Geiger, London Rag, Papaya, Rag&Co, River Island, Target, Zara