About me

FASHION DIRECTOR & HEAD-BRAND COMMUNICATIONS | CREYATE + NNNOW.COM , ARVIND LTD.
At AIL, I have helped shape the visual culture of our first business model called CREYATE which is India's first brick + click brand that enables customization of menswear and celebrates our consumer's fit & style preferences via the 3D customisation engine. This brand is extremely unique and I am working on building the brand's universe.

Currently, I am working towards building the brand's language by conceptualising, directing & curating Fashion Films + animated .GIF cinemagraphs + all campaign stories that define the cutting edge CREYATE "lifestyle + mindstyle" of the technology enabled fashion movements within the CREYATE landscape. These visual communication materials are used as strong tools to shape CREYATE's brand universe via their dissemination across our digital walls of our award winning technologically integrated retail spaces + Website + Social media portals, marketing purposes, etc. The visual tone I am working towards shaping the brand resonates a CREYATE MAN / CREYATE WOMAN who happens to be a global citizen. I am also handling the Entertainment Marketing space of the brand too, where we are working towards seeding the brand with Fashion, Technology and Culture based intellectuals.
Given my current job, I get to meet people from all facets and interface between the worlds of fashion, media, art, entertainment, technology & business which I enjoy profusely and embrace because of the host of information that these worlds generate.

To me, Fashion is ART. Art in my opinion is the courage to go out in the open and scream out where you belong. Art is a strong intellect today and this digital age demand's strong visual-info gratification to keep the audience engaged. Hence, multiple organisations are hiring more professionals like us as they believe we can help shape a brand's identity with disruptive ways of story-telling.