About me

I am a highly creative strategic thinker and marketing communications professional with extensive experience within the public, private and HEI sectors. I have a proven track record of delivering integrated marketing communications and digital media within a creative environment.

I began my career with some of the leading communications agencies in the Midlands, building a portfolio of experience managing the delivery of communication material across all channels, for clients such as BBC, Great Universal Stores and National Express.

I joined Design One, now Brand Evolution Limited, bringing a new focus to the agency, its online activities and its clients - both in the UK and US. Continuing to build my portfolio with many high profile accounts - including Advantage West Midlands, The University of Warwick, The University of Worcester, Secure Trust Bank, National College for School Leadership (NCSL) and more recently Kraft Foods.

I am an active member of my local community, a governor of the local school and a business group board member for Coventry and Warwickshire NSPCC.

Experience

- I am a commercially aware individual with extensive client management experience.

- I have specific experience of developing partnerships and relationships with third parties, meeting strategic objectives and identifying key marketing opportunities.

- I have provided creative marketing and communications support for organisations, through the delivery of digital and social media strategies: Content Managed Systems (CMS), e-marketing, online advertising, Search Engine Optimisation (SEO), keyword and Google Adword campaigns, social media, and mobile applications.

- I have provided strategic brand management and workshop facilitation.

- I have contributed to the development of long and short-term sales promotion strategies: Sales Promotion - creatively influenced a long-term loyalty and customer retention programme. Direct Mail - short term tactical mailings such as prize promotions and competitions.

- I have managed and art-directed marketing lifestyle shoots in US, South Africa and Europe.

- I am a highly articulate and confident team-builder, actively nurturing and developing passion within the team, growing talent and driving profitability.

Skills

- A highly creative strategic thinker and marketing communications professional with extensive experience within various sectors., - Specific experience of creative marketing solutions, integrated marketing communications and digital media., - A commercially aware individual with extensive client management experience., - Credible communicator with a proven reputation for identifying and developing business, building trusted client partnerships and growing accounts., - Highly articulate and confident team-builder, actively nurturing and developing passion within the team, growing talent and driving profitability., - A persistent and flexible individual with the ability to think strategically as well as creatively in the delivery of the organisations aims and objectives., A versatile character with extensive knowledge of the business, Dean began his career with some of the leading communications agencies in the Midlands, building a portfolio of experience managing the delivery of communication material across all channels, for clients such as BBC, Great Universal Stores and National Express., He joined Design One, now Brand Evolution, bringing a new focus to the agency, its online activities and its clients - both in the UK and US. Continuing to build his portfolio with many high profile accounts - including Advantage West Midlands, The University of Warwick, NHSI, Secure Trust Bank, National College for School Leadership (NCSL) and more recently Kraft Foods., Dean is an active member of his local community, a governor of the local school and a business group board member for Coventry and Warwickshire NSPCC.

Sector Experience

- Developed partnerships and relationships with third parties to meet strategic objectives, identifying key marketing opportunities., - Provided creative marketing and communications support for organisations, through the delivery of digital and social media strategies: Content Managed Systems (CMS), e-marketing, online advertising, Search Engine Optimisation (SEO), keyword and Google Adword campaigns, social media, and mobile applications., - Provided strategic brand management and workshop facilitation., - Contributed to the development of long and short-term sales promotion strategies: Sales Promotion - creatively influenced a long-term loyalty and customer retention programme. Direct Mail - short term tactical mailings such as prize promotions and competitions., - Managed and art-directed marketing lifestyle shoots in US, South Africa and Europe., - Team leadership management and development.

Awards

Business Link, - Sales Enriched Programme, Chartered Institute of Marketing, Professional Certificate in Marketing, - Marketing Fundamentals, - Marketing Environment, - Customer Communications, - Marketing in Practice, Stourbridge Art College, - Mac (OS): Stage 2, King Charles I Secondary School, - Art, - English Language, - English Literature, - Mathematics, - History, - Commerce, - Physics, - Engineering

Clients

Varied - both business to business and business to consumer

Trade Associations

NSPCC Coventry Business Group Board Member, Governor of King Charles 1 High School, Member of the Local Community Action Group