About me

Executive Creative Director and Brand Storyteller with global experience shaping enterprise and consumer brands through high-impact storytelling, scalable content systems and team leadership. I've led multimedia creative at Oracle and Symantec, building global video programs, executive communications and narrative frameworks that scale across every channel.

I'm a creative octopus; shape-shifting across storytelling, strategy and execution with the grip to hold onto the core idea all the way through. I'm a director by instinct, a systems thinker by necessity and a storyteller at every level of the funnel. I move fluidly between concept and execution, creative and operational, helping brands turn strategy into story, and story into work that lasts.

My range spans scrappy, high-output storytelling to cinematic brand films and viral commercial stunts. I'm best known for directing the Lotus F1 "Truck Jump" stunt, but I'm just as at home crafting intimate doc-style narratives that connect deeply. My visual approach blends tactile realism with impressionistic storytelling shaped by light, rhythm and tone.

I've worked in-house, agency-side, freelance and embedded. That range helps me adapt quickly, lead with empathy and bring both momentum and structure to creative teams. I've built and mentored internal teams, streamlined workflows and implemented systems that let creative work scale without losing its voice.

I believe the strongest brand stories aren't about what you sell. They're about what you stand for. I help brands unlock that emotional territory, then scale it in ways that keep it human even when the format or channel changes. I thrive where storytelling meets structure, and where good ideas need someone to help them thrive in the wild.

I ask the big brand questions then lead the creative that answers them.

Skills

Advertising, Brand Stategy, Creative Direction, Directing, Producing, Team Management

Sector Experience

Advertising, Automotive, Broadcasting, Consulting Services, Food & Beverages, Foreign Affairs, Lifestyle, Technology

Awards

Communicator Award, Telly Award

Clients

Alpine Stars, Dell Technologies, Denon, GUESS, Honda Racing, Lotus, McLaren, Microsoft, Symantec, Williams Racing