About me
- I'm a hands on Creative Director; a creative strategist, conceptualiser and creative craftsman
- I've 23 years experience working in retail and shopper marketing
- I specialise in integrated TTL campaigns, experiential, digital & social, retail, brand activation & engagement
- A successful track record building and developing some of the world's most recognised brands
- I produce solutions that enhance the consumer experience and influence shoppers purchasing decisions
- My ethos, is to evolve and elevate the creative excellence and innovations an agency offers
- Substantial experience in developing and implementing campaigns that deliver tangible results and
provide great ROI for clients and agencies
Skills
Art Direction, Copywriting - short copy, Creative Direction, design, Ideation & conceptualisation, mac and pc literate, Scamping & visualisation, Strategy Planning
Sector Experience
Brand activation & engagement, Communications, experiential, integrated marketing, pitching and presentations, Point of Sale, Shopper & retail marketing, strategy, Team building, training and management
Awards
IPM Award, PoPAI Award - Silver