About me

I'm a proud dad and graphic designer from sunny Luton in th UK trying to keep abreast of the fast changing design world we live in

I've been working in the design industries since graduating from University in 2001

I'm fascinated by the impact all design but advertising in particular has on decision making done by everyday people in their daily routine. I particularly love design as a mind control tool, but not in a George Orwell novel kind of way more that alot of people make decisions based on gut instincts (thin slicing - see Blink by Malcolm Gladwell) and often the gut instinct (good or bad) is brought about soley by the sucess or failure of the design of an advert/package/business card/website/piece of art etc. which we as designers are responsible for!

I'm currently enjoying working as a senior designer for Grass Roots. An agency that specialises in motivation and getting the best out of businesses Employees, Channel Partners and Customers.