About me

Hi folks,

1. I'm currently a partner in a Brand Essence agency with business in London and New York. Please look at *.

2. I've worked for top agencies in Hong Kong, Dubai, London and New York. I've also worked direct for clients in areas like sport with some of the world's top sportsmen and enjoy excellent contacts (Jonny Wilkinson, David Ginola, Davis Love, Olivier Peslier, Liverpool FC, Real Madrid). I have twice been a judge on The New York Festivals in the past five years.

3. I was Regional Creative Director for Grey and TBWA in The Middle East on Procter & Gamble and on Masterfoods for Mars and Twix.

I also worked extensively on General Mills business in the US and other clients which included Yoplait, Curves, Capital One, GE, American Diabetes and Nature Valley. As well as drinks business which included Virgin Wines, Bonterra and Fuze. I've also handled a lot of b2b and b2c.

4. I am excellent at getting to what brands are all about and focussing regional creative resource in fully integrated ways.

I was hired by Powerpact in New York to build a 30-strong creative department in New York, Dallas and Richmond VA to service a US$15m Sony retainer which covered retail, promotions, digital and various shopper marketing initiatives. We won eight awards for retail in my first year including a Gold Promo Award

I am very used to guiding internal and external advertising, design, pr, experiential, digital and other talent centres to achieve objectives efficiently. I am also very comfortable with managing/inspiring creatives of many different nationalities and have done so in about 20 different countries.

My bio is attached, which includes recent references. Many thanks.

David Shanks