About me
Client Services Leader & Marketing Strategist
If you need someone who can step in, immediately run content marketing campaigns, advise on business and marketing objectives, deliver on creative campaigns and drive measurable ROI, that is exactly what I do.
With over 17 years of marketing agency experience, I bridge the gap between creative vision and actionable insight, coupled with commercial accountability. I currently operate as a Freelance Consultant, following a long tenure as Group Account Director where I was accountable for £1mn+ in annual gross profit and led content and creative campaigns for global brands including Heineken, Hays, Royal Bank of Canada, SThree and Deutsche Bank.
In my marketing agency career, I am a strategic marketing director and a highly practical delivery and project expert, expert across all the content verticals such as thought-leadership, internal comms, social media, videos, websites, B2B content and corporate branding, with a professional interest in AI developments and market research.
In my client services role, I provide senior direction across important client accounts, setting direction, pace, and standards for delivery. I own the overall performance of accounts, ensuring excellence in execution, efficiency, and profitability. I am accountable for the delivery and momentum of my accounts, creating scopes of work, contracts, forecasts, P&L budgets and project schedules that secure our profitability and open new business opportunities.
I act as the senior client lead, building long-term trusted relationships and serving as the primary strategic adviser, whilst training, mentoring, and developing client services juniors, adapting management style to support individual growth and performance. I oversee all strategic and creative output, developing well-informed recommendations grounded in a deep understanding of client objectives and business models. My talent directs creative development, offering strong creative judgement and ensuring ideas were executed to the highest standard. I also maintain full responsibility for commercial performance, including fee structures, budgeting, forecasting, resource management, and margin control.
Furthermore, I identify and drive opportunities for account growth, up sell, and new business within existing client relationships.
Skills
Account Management, B2B, Banking, Branding, Client Services, Content, Funding & Investments, Internal Communications, Marketing Strategy
Sector Experience
Accounting & Finance, Automobiles, Banking, Charity / Not for profit, Engineering, FMCG, Funding & Investment Services, Government, Pensions & Insurance, Recruitment, Recycling & Waste Management
Awards
Clients
ABB, Aon, Asahi, Barclaycard, Barclays, Coutts, Hays plc, Heineken, Hiscox, Markel, Pension Protection Fund, Royal Bank of Canada, SThree