About me
I am a UK-based copywriter, PR, communications consultant and journalist wanting to concentrate on copy, concept and creative.
A PR/advertising and information professional since 1985, there are few project types I have not fulfilled successfully.
I have been agency-based (CPN, BRAHM, Whitaker's group); in house (M.O.D., health authority, private sector); and established my own operations. I have also been a news editor and broadcaster (local radio). Working locations include the UK, New Zealand, Germany and Dubai.
Now running two small agencies out of Harrogate, North Yorkshire, current and recent exercises include:-
- copy and concept for advertising, DM, web, corporate literature projects
- writing for lifestyle and community magazine group
- scriptwriting short films and promotional vehicles
- media relations and press release work
- discreet communications positioning/crisis and issues management for a multinational medical discovery group
- a highly effective advertising campaign for Co-op Travel
- research for and composition of strategy documents
- a successful dining club launch in the North East
- proofchecking and 'tidying up' existing copy for a number of local/regional ad/PR agencies
- accompanying/briefing/entertaining journalists on press trips within the UK and abroad (most recently, Dubai)
Although I have worked for clients of all sizes - and continue to do so - blue chip and prominent accounts have included Waddington Group; NatWest Bank; NatWest Markets; NatWest Properties; Ernst & Young; Visa; National Grid; GNER; Samsung and The Prince's Trust.
In addition, a current client - a small recruitment group - has won its industry's top marketing award three times under my stewardship (shortlisted on four occasions). A completely unprecedented feat in its own right, it was made even more remarkable by the fact that, on each occasion, we were up against national and international players.... imagine a corner shop beating M&S. Repeatedly.