About me
The medium is the message, now more than ever. It is the triumph of Google that content is rated by relevance, but with social media and mobile access the digital medium is the real message.
Traditional marketing is failing. Brands are abandoning their websites and peering into the sociosphere, only to realise that we're all competing on an even pitch with Auntie Mable. The upside is the data: used wisely it can elevate what we do to an art form.
As much as I loved the production values of push media, the explosion of digital platforms like Facebook and mobile offers the most fascinating opportunity to work ON the medium, rather than in it: to define how people interact with brands, rather than how brands push their message.
To realise a true synthesis of customer intent with commercial proposition, that's what I strive for. It takes a broad understanding of technology, psychology, semiotics, commerce, data and an intuition for interference patterns - that's what I bring.
Speci
Skills
Product Development, service design, user experience, user testing
Sector Experience
Banking, media, Mobile, Publishing, Telecoms