About me

From multi-platform big brand storytelling to socially driven projects and brand identity development, I focus on producing highly crafted, iconic pieces of work that live in all media environments.

I've spent over 20 years at both creative start-ups and major network agencies in London, New Zealand and Australia. I've earned over 100 local and international awards at every major award show including two ADFEST Grande Lotus, an APMA Grand Prix, AWARD Best in Show, and a rare Cannes Effectiveness Lion.

I'm a strategic thinker and believe in problem design to uncover new ways for brands to respond to cultural tensions in interesting and relevant ways for specific audiences. I have extensive experience leading teams to deliver local and global brand storytelling for my clients grounded in the belief that in order to deliver the most effective work, you need to create interesting, not advertising.

Since joining Colenso in 2015, I have developed brand platforms and identities, created products and a new kind of bio plastic. My work has helped Fonterra go from bottom to 5th in corporate reputation scores and receive their first ever recognition at Cannes. I've been on new business winning teams for Auckland Council and DB Breweries and achieved back to back gold Lions for Anchor.

I'm passionate about visual communication and education and ran The Communications Council's Art Direction Principles course in Sydney for 2 years. I have also had work selected for the Musée de la Publicité National Poster Collection in Paris.

Key skills: Leadership. Mentoring. Strategy. Creative Direction. Brand Storytelling. Art Direction. Design and Brand Identity.

Skills

Art Direction, Brand / Logo Design, Creative Direction, Film, Illustration, Print Design, Typography

Sector Experience

Advertising, Audio / Visual, Communications, Design, Outdoor, Photography, Print

Awards

ADFEST Award - Gold, ADMA Award Gold, Cannes Lions - Gold, Caples DM Award, D&AD Award - In-book, D&AD Award - Wood Pencil, Effie\'s - Gold, LIA Award - Gold, New York Ad Festival - Second Prize, One Club Award - Gold, Spikes Asia - Gold, The Caples