About me

For over 20 years I've been lucky enough to work with some of the world's most progressive brands, helping develop and implement disruptive, future-facing campaigns which are informed by data, rooted in popular culture and carefully crafted to attract audiences and drive meaningful engagement.

This 'content-centric', engagement-led approach to marketing is more important than it's ever been due to growing consumer privacy concerns, new subscription-based media models and a general aversion to unwanted interruption.

I'm now working independently to help leaders navigate this uncertain world, uncovering new opportunities and helping build creative platforms for growth:

FOR BRANDS

Strategic, creative & production counsel for marketing teams and in-house creative studios looking to future-proof their businesses and drive growth.

FOR RIGHTS-HOL DERS, PUBLISHERS & MEDIA OWNERS

Strategic & commercial support for Creative Solutions or Branded Content teams looking to grow client / agency spend and diversify their creative offering.

FOR PRODUCTION COMPANIES & CONTENT STUDIOS

Strategic & commercial support on the development of direct-to-brand growth strategies.

FOR CREATIVE, PR & MEDIA AGENCIES

Branded content strategy, creative partnerships & culture marketing support for teams looking to diversify their creative offerings.