About me

I have and will always believe in the power of design and brands. However strategic, creative, big or small, these will always provide business and people with an emotionally positive and distinctive edge required for success.

In its many forms of influence, there is a great responsibility in improving the needs of people. We all need to go looking for challenges. Not because we can, but we know it will benefit everyone for the better.

Throughout my 20+ year career, I have established a reputation as a brand / business leader, who is driven by challenge and committed to furthering standards of excellence through innovation with design at the heart. I have held a number of senior positions where my expertise has positively impacted all aspects of defining business, brand, product and design strategies, while ensuring no dilution of brand value through the phases of ideation, creation and implementation.

I'm described as empathetic, intuitive and strategic. Attentive, extremely calm in nature and under pressure, with a gift of natural creative insight to solve even the most complex of problems. Able to look at things differently, spotting trends and signals, I have gained the utmost respect and trust from businesses & clients, cross-functional teams.