Darren's work
About Darren
EXPERIENCE: spans leadership across the entire creative chain - building the teams, inspiring ideas, powering the creative product, creating a culture of excellence.
- 25 Years' immersion in Advertising in the UK and South Africa
- Former Art Director, Creative Director and Executive Creative Director
- Clients include SABMiller, Imperial Holdings, Unilever UK; winner: Cannes Gold Lion, One Show, London International, New York Festivals, Epica.
- Appointed Judge of local and international advertising awards
WHAT I DO:
LEAD THE BUSINESS
Head the business of advertising - business development, client relations, delivering product that delivers $.
LEAD CREATIVE
Create the 'big ideas' in tune with business strategy, and all associated collateral, digital content, campaigns.
DELIVER FOR BIG BRANDS
With experience in London and SA, understand needs, opportunities AND how to produce ROI for big brands.
ADVANCED SKILLS:
BUSINESS, LEADERSHIP
- Executive Leadership, Management - Profit & Loss Management
- Business Development
- Team Building, Development
- Business Strategy, Planning
ADVERTISING
- Strategy
- Ideation, Conceptualising, 'Big Ideas'
- Creative Team Management
- Digital Marketing, Social Media
- Design, Art Direction
- TV, Radio, Print, Outdoor, In-Store
- 25 Years' immersion in Advertising in the UK and South Africa
- Former Art Director, Creative Director and Executive Creative Director
- Clients include SABMiller, Imperial Holdings, Unilever UK; winner: Cannes Gold Lion, One Show, London International, New York Festivals, Epica.
- Appointed Judge of local and international advertising awards
WHAT I DO:
LEAD THE BUSINESS
Head the business of advertising - business development, client relations, delivering product that delivers $.
LEAD CREATIVE
Create the 'big ideas' in tune with business strategy, and all associated collateral, digital content, campaigns.
DELIVER FOR BIG BRANDS
With experience in London and SA, understand needs, opportunities AND how to produce ROI for big brands.
ADVANCED SKILLS:
BUSINESS, LEADERSHIP
- Executive Leadership, Management - Profit & Loss Management
- Business Development
- Team Building, Development
- Business Strategy, Planning
ADVERTISING
- Strategy
- Ideation, Conceptualising, 'Big Ideas'
- Creative Team Management
- Digital Marketing, Social Media
- Design, Art Direction
- TV, Radio, Print, Outdoor, In-Store