About me

I began my career as an editor at The Orlando Sentinel and still get an adrenaline rush from deadline pressure. I "defected" from journalism to the advertising world, working for Orlando's Robinson, Yesawich &

Pepperdine - a U.S. leader in hotel/resort advertising and named by Adweek as Florida's largest agency - and for suburban Philly's Thomas J. Paul marketing services, where I wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. I also served as marketing director for a six-store regional retail chain.

My passion is PR; I hold professional accreditation from the Public Relations Society of America and the International Association of Business Communicators. I also served as public relations director for the Northeast Florida Regional Planning Council.

Skills

Advertising, Basic HTML coding, Copywriting, Direct Mail, Editing, Email Marketing, Journalism, PR, Public Relations, Writing

Sector Experience

Automotive aftermarket, Catalogues & Brochures, Charity / Not for profit, Creative Services, Digital (SEO, PPC, SEM...), Education, Food & Beverages, Government, Healthcare, Household Goods, Manufacturing, Newspapers, Pharmaceutical, PR, Retail, SAAS, Travel & Leisure

Awards

Create Magazine Wordsmith of the Northeast, Florida Journalism awards, Judge for 2016 PRO Awards, Judge for eHealthcare Leadership Awards, Judge for WEGO Health Awards, Philadelphia DMA Benny Award

Clients

Co-Creative Marketing, Lock Haven University, Shopworldkitchen.com, Swimsuitsforall.com, The ETL Group