About me

I am an award-winning, globally experienced Creative Director/Senior Creative (Art Director) with a strong strategic focus and a comprehensive background in multimedia and global campaign management. I have extensive experience working with top-tier international agency networks, start-ups, and independent firms across six countries: the UK, Dubai, Amsterdam, Milan, Budapest, and Sri Lanka.

Confident, reliable, and results-driven, I consistently leverage my initiative to meet the highest standards while thriving in fast-paced environments. With a strong foundation in conceptual thinking and lateral problem solving, I have successfully led and mentored cross-functional teams, managing complex projects across global, national, and regional markets in a wide range of sectors, including healthcare, sports, entertainment, technology, charity, B2B/B2C, FMCG, automotive, travel & leisure, and alcohol & beverages.

Proficient in Mac OS and hands-on with the creative process, I have a proven track record of driving brands forward, delivering impactful campaigns that achieve significant results, including:

- Multiple global and national awards
- Agency-first global recognitions
- 450% increase in click-through rates
- 500% growth in product sales
- Over 3 million YouTube views
- 100% increase in ferry bookings
- Top 5 Dance Chart hit
- Higher agency rankings (Top 30 / Agency of the Year)
- Significant growth in client market share, establishing them as market leaders

In addition to my agency experience, I have a deep passion for music and the arts, which led me to become a founding member and Creative Director at Pure Mint Recordings, a successful independent London record label. I had the privilege of working with up-and-coming and established artists, producing live events across the UK and Europe, achieving a Top 5 Dance Chart hit featuring Marc Almond, with other acts such as Crazy P, Bent, and Zoe from Faithless featured on leading compilations, such as Norman J MBE, Fabric and Mastercuts.

I am passionate about:

- Continuously challenging myself and those around me to achieve greater potential.
- Contributing to and leading creative environments that inspire innovation and encourage mutual inspiration.
- Developing work that not only meets, but exceeds client expectations, fostering lasting satisfaction.
- Delivering impactful, pitch-winning solutions that drive success.
- Building meaningful connections and fostering collaborative partnerships.
- Embracing creativity and diversity in all its forms and manifestations.
- Supporting and actively engaging with social causes that create positive change.

Agencies:
SAATCHI & SAATCHI - TBWA - BRAY LEINO - OGILVY ACTION/GEOMETRY GLOBAL - JACK MORTON - M-IS LONDON - WFCA INTEGRATED - WE ARE PCM - OGILVY HEALTHWORLD - McCANN HEALTH - GREY HEALTHCARE - EUROLIFE RSCG - SUDLER & HENNESSEY -- FRONTERA LONDON - THE FLOURISH COLLECTIVE LONDON - PURE MINT RECORDINGS

Skills

adobe creative suite, Advertising, art, Art Direction, Brain storming, Brand building, Brand Positioning, Branding, cgi, client liaison, Communications, conceptual, Consultancy, Creative Direction, creative lead, creative strategy, digital, Digital Art, Direct Mail, events, Experiential Marketing, Graphic Design, ideas creation, Illustration, Immersive, immersive experiential, integrated, MS Word/PP, online, pitch presentation, Presentation, Print, retail, shopper marketing, Slack, Social Media, staff management, strategy development, team building, Teams, Zoom

Sector Experience

above-the-line, Accounting & Finance, alcohol, alcohol and beverage, Automotive, b2b, b2c, Banking, beauty, below-the-line, Biotech, brand activation, Branding, Communications, digital, direct mail, entertainment, events, experiential, Fashion, FMCG, healthcare, Information Technology, integrated, leisure, online, Pharmaceutical, pop, pos, poster, press, Retail, shopper marketing, social media, Travel & Leisure, video

Awards

B2B AWARDS Award of Excellence, B2B Marketing Grand Prix, B2B Marketing Winner x3, clio bronze, epica finalist, international advertising gold x2, ipa best of health winner, london international finalist, Midas Winner, MMA Gold, mobius silver x2, new york festival bronze, new york festival silver

Clients

Abbot Ale, Air Canada, Alfa Romeo, Allergan, Astra Zeneca, BAE S, BAT - B&H/Lucky Strike, bayer, Best Foods, Bournemouth Tourism, BUPA International, Canon, CBS Records, Channel 4 Radio, Chapters, Colgate, Dreher (SAB Miller), Drontal, EPIC RECORDS, Expedia, Freeview TV, Grand UK, Greene King, gsk, Honda,, Ingram Micro, Kia, Kleinwort Benson, MentalTelevision, MGM, Micro Focus, MSF, Novartis, Old Speckled Hen, P&G,, Panon Mobile, PFIZER, Philips, Pizza Hut, Pure Mint Recordings, Ramblers, RTL TV, Ruddles Ale, Sanofi, SC Johnson, Sennheiser, Showtime TV, Sony, St Mungo's, Stannah, Taki Taki, Talk Talk, The Flourish Collective, Tui/Thomsons, Untied biscuits, Vidal Sassoon, Visa, Volvo, Western Union, Wightlink, WWF, Yazoo