About me

Strategic Enterprise Leader | Brand Strategist | Digital Innovator | Empathic Leader

As a highly effective and perceptive senior marketing executive, I am passionate about establishing connections through brand strategy, empathic leadership, and the disruption of the status quo. With a focus on digital innovation and cultural stories, I have a proven track record of building and accelerating teams in fast-paced, youth-centric brands and opinionated communities.

I am an architect of best-in-class digital and traditional marketing plans and brand narratives, bridging the gap between art and science. With experience in building many of the world's premium brands, my mindset is always direct-to-consumer, ensuring customer experience and loyalty through innovative strategies.

- Business Growth Mindset: Identifying and capitalizing on growth opportunities through optimized strategies, data insights, and innovative campaigns for revenue growth.
- Brand Strategy and Positioning: Creating compelling narratives, design systems and reputation management that establishes companies as world-class brands.
- Strategic Communications: Managing communication strategies that maximizes reach of key stories and corporate initiatives.
- Creative Development and Editorial Planning: Crafting resonant content for enhanced brand positioning.
- Media Planning / SEM / SEO: Driving targeted traffic and optimizing search engine performance through full-funnel media planning and search engine marketing.
- Innovation and New Product Launches: Developing and implementing innovative strategies for successful product launches.
- Lifecycle Marketing including Acquisition, Retention, Reactivation: Implementing comprehensive strategies for customer acquisition, retention, loyalty and reactivation through CRM.
- Digital Product Development: Leading the development of digital products and services to enhance customer experiences.
- Development of High Performing Matrixed Teams: Building and leading high-performing teams in matrixed organizations, fostering collaboration and driving results.
- Partnership, Vendor, Influencer Management: Building and maintaining strong partnerships with vendors and influencers to amplify brand reach.
- Consumer Insight Research: Conducting thorough consumer research to inform marketing strategies and identify growth opportunities.
- Paid & Organic Social Strategy / Community Management: Creating and executing effective paid and organic social media strategies and managing online communities.