About me

My portfolio is at danzecc dot com. I believe a small budget shouldn't constrain a great idea. And a big budget shouldn't hide it either. Some time ago, after working for top brands in São Paulo (Ford, Molson Breweries, Reckitt Benckiser, Nestlé, TIM), for personal reasons I decided to live in a city with almost no tradition in advertising. Small clients, tiny budgets, conservative marketing mindset. But I also wanted to make a difference and create nice ads. So I basically tried to ignore the reality around me and started pretending I had great brands and big budgets to work with. Yep, no job too small. If you take a look at my portfolio, you won't see many global brands. Instead, I guess you'll see fresh approaches and original ideas, created for advertisers who desperately needed results and couldn't waste a single penny. There are integrated campaigns and unformatted media, as well as digital, content, TV, radio, OOH. There are concepts, lateral thinking and lots of hands-on work to execute ideas the finest way I could (and get things done). I guess this professional background gives me a balance to propose creative solutions for any brief - be it global, national or local. And if me and my teams were capable of doing effective, award-winning work for some unknown brands, imagine what I could do for a more famous one. Like yours.

I am a conceptual copywriter currently working as Creative Director. I'm also a bass player who loves rock, funk, disco and R&B.

Skills

Advertising, Branding, Concept creative, Copywriting, naming, storytelling

Sector Experience

Advertising, Branding, Communications, Point of Sale, promo

Awards

Cannes Lions - Bronze, Cannes Lions - Shortlist, Clios - Bronze, El Ojo Bronze, El Ojo Shortlist, New York Ad Festival - Second Prize, New York Festival - Finalist, One Club Award - Bronze, One Club Award - Merit, One Show - Bronze Pencil, One Show - Merit

Clients

Ford, LafargeHolcim, Molson, Nestlé, Reckitt Benckiser, TIM