About me

I'm an independent Creative Director, consultant and facilitator with over 15 years experience leading creative projects, programs and accounts for household-names across pretty much every sector. I've worked at top agencies and leading companies, and over those years have come to realise how vital it is to find balance. Between a business' brand and commercial needs. Between external and internal creative teams. And across a creative processes where everyone plays a clear role. It's a realisation that has set me on a mission to help businesses big and small find that balance and help even things up across the board.

As a creative I've never truly specialised and always worked without boundaries. Which generally means every avenue is an open one for me. Be it integrated campaigns, brand repositioning or physical/digital product development, I always bring the same complimentary mix of unbound possibility with effective and meticulous process. I'm a creative leader of teams, projects, accounts, strategies and even entire brands. I've built departments from the ground up and even scaled some down. Most of all though, I'm a leader of the creative process and coach/cattle-prod of creative brains.

I've worked for brands such as American Express, Visa, Land Rover, Jaguar, Lexus, Volvo, Seat, Nokia, Sony Ericsson, Virgin Media, UEFA, Premier Inn, TUI, Cineworld, National Rail, Lucozade, McVities, Post-It, Simple, Sensodyne, San Miguel, De Beers, HSBC, Lloyds TSB, Legal & General, NFU Mutual, British Heart Foundation and Smokefree.