About

I'm Danny. The Creative Director and founder of Fondness. Fondness is a creative production company specialising in social media content creation. We were founded in 2018 by creatives and creative producers who were tired of the old ways of doing things. We built Fondness on the belief that we could make better work and make clients happy at the same time. In a traditional setup, making work is linear, expensive, produces low volumes of content, and can sometimes take ownership away from clients. That's because the traditional process is old, and hasn't kept up with what's needed right now. We exist to change all that - to work in a new way that gives brands what they need but doesn't compromise on creativity.

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Danny's work

Social media assets for Wella - Grey Blending campaign

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