About me

My role as a Senior Designer is to successfully manage a team of Designers and to consistently produce completed sections to deadline. I am in charge of overseeing the Menswear team for the Littlewoods catalogue. Over the last few years Littlewoods has received a complete makeover, and as a team we have been challenged to completely redesign the look of the Menswear section in the catalogue - make it more up to date, more appealing to today's customer, and to broaden our customer base, to make Littlewoods a blue chip brand, rather than a brand more associated with the older generation. My role has been to create visuals, concepts to the managers and then feed these concepts into my team, managing them to ensure that the ideas are taken through from initial concepts right through to finished artwork. It is a very hands on job and can be very rewarding, but I feel I am ready for a new challenge, catalogue design at times can be limiting, and I feel I have a lot more to offer.