About me

Daniël Sytsma is an independent design consultant and interim creative director who operates on the intersection of brand identity, product design, and brand communications. During his 15-year tenure at ACHTUNG!, he grew from designer to art director to ECD and partner. After the acquisition by Dentsu he worked with its 85 offices worldwide to drive the creative excellence of their design product as Global Chief Design Officer.
Daniël has experience working with innovative global brands and ambitious scale-ups. He created global brand campaigns, identities and digital products for Volkswagen, Philips, Porsche, Adidas and Adobe. His work has been recognised by Cannes Lions, D&AD, Eurobest (Grand Prix), Red Dot Design Awards (Grand Prix) and the Webby Awards.

Next to his day job Daniël is chair of the Dutch Digital Design foundation advisory board and jury president at the Dutch Design Awards. He previously served at jury's in at Cannes, LIA and the Dutch Creativity Awards.