About me

As a UX lead, I am proactive in implementing strategic processes to more efficiently address

client and user goals and am always striving to set new standards for design deliverables.

I am currently working to improve the cross-platform user experience of storefront services

on Saffron's Stage Platform for brands such as ITV, Sainsbury's and BT. I am the lead UX, UI

and Interaction Designer on BackStage, the CMS powering the management, preparation

and delivery of content across a wide range of connected devices via the platform.

I have a strong educational background in neuroscience, psychology and IxD and seven years'

commercial experience working on a broad range of interactive briefs under various project

management models and business environments. I am comfortable taking large-scale briefs

through from conception to completion, communicating directly with marketing managers,

product directors and senior management to direct my own and junior colleague projects.