About me

Dear Hiring Manager

As an organised and creative individual with a passion for digital marketing and social media, I am very interested in applying for the position of Social Media Co-ordinator. After working in fashion e- commerce as a Marketing Intern for the past 7 months, I believe that I have a lot to offer, and would be an asset to your team.

As a Marketing Intern at Motilo my job was divided between social media management and e- commerce marketing. Within my role of social media management my job was very varied and involved a variety of duties, from planning our content calendar to buffering our social media posts to ensure that our social media channels were active twenty four seven. Copy writing was a crucial aspect of these social duties, and required me to dedicate a lot of attention to writing copy for tweets, Instagram posts, Facebook uploads, Youtube captions and Facebook adverts. The copy I wrote isn't just limited to social media accounts, as I was also required to write copy for Motilo's email newsletters. In addition to planning and posting our social media content, I was also responsible for researching and creating monthly reports for what had performed best across our social channels, using Google Analytics to track brand performance, finding out where our most engaged and responsive users were, and what time zones and locations were most active. Furthermore I also played an active role within Motilo's online community, where I was required to create engagement and foster long-term conversations and relationships with our users.

In addition to these social duties, I was also heavily involved in Motilo's marketing strategy, ensuring that both their paid and organic traffic were performing efficiently. Managing Motilo's email newsletter was my priority, where I was responsible for developing tailor made emails for specific audiences, in order to drive engagement and increase ROI's. In addition to creating the emails, I was also required to analyse their performance, focusing on metrics such as open rates and conversions. Traffic management was another crucial part of my job, and made me responsible for increasing click through and conversion rates, developing SEO strategy and ensuring that Motilo's content plan was in line with the SEO strategy.

As a result of working on Facebook Advertising and SEO, I am confident working with data analysis, and am proficient in Google Analytics, while my email management has left me very confident with A/B testing, working in platforms such as Mailchimp and Pure360.

I am confident that my previous experience within fashion e-commerce marketing, combined with my genuine passion and strong understanding of social media will make me an asset to your team as a Social Media Co-ordinator.

Yours Sincerely

Danielle Penny