Danielle's work
About Danielle
As a UX lead, I am proactive in implementing strategic processes to more efficiently address
client and user goals and am always striving to set new standards for design deliverables.
I am currently working to improve the cross-platform user experience of storefront services
on Saffron's Stage Platform for brands such as ITV, Sainsbury's and BT. I am the lead UX, UI
and Interaction Designer on BackStage, the CMS powering the management, preparation
and delivery of content across a wide range of connected devices via the platform.
I have a strong educational background in neuroscience, psychology and IxD and seven years'
commercial experience working on a broad range of interactive briefs under various project
management models and business environments. I am comfortable taking large-scale briefs
through from conception to completion, communicating directly with marketing managers,
product directors and senior management to direct my own and junior colleague projects.
client and user goals and am always striving to set new standards for design deliverables.
I am currently working to improve the cross-platform user experience of storefront services
on Saffron's Stage Platform for brands such as ITV, Sainsbury's and BT. I am the lead UX, UI
and Interaction Designer on BackStage, the CMS powering the management, preparation
and delivery of content across a wide range of connected devices via the platform.
I have a strong educational background in neuroscience, psychology and IxD and seven years'
commercial experience working on a broad range of interactive briefs under various project
management models and business environments. I am comfortable taking large-scale briefs
through from conception to completion, communicating directly with marketing managers,
product directors and senior management to direct my own and junior colleague projects.