. . .

About me

Born in Recife / Brazil, award-winning graphic designer, art director, creative director, innovator, author and professor. Dedicated leader and mentor, innovative and results-driven, with extensive experience in managing complex creative projects through its entire lifecycle. Beyond graphic design and art direction skills, works also with product and business insight, bringing together creativity, technology and innovation; and helps inspiring individuals and teams to achieve their best, leading by example.

Considered one of the most important Northeast Brazilian creatives of his generation. With more than 25 years in the industry, helped building successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and many others.

Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions; CLIO Awards, New York Festivals, Ad Stars Asia, LIA, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others.

Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA). Mentor for The One Club for Creativity Portfolio Review Educational Program 2020.

In addition to his work in the advertising, marketing and design market, he is a visual artist, having participated in collective and individual exhibitions in Argentina, Brazil, Ecuador, England, France, and United States.

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