About me

I'm an Australian content strategist & writer. I help brands & destinations tell their story.

I love sharing my knowledge, creativity and value with passionate clients and brands who want to create content, copy and strategies that make them stand out while sounding just like them.

I've worked with brands big and small - from plenty of mum-and-dad family businesses to driving millions of organic page views to destination tourism websites. If your business needs help to reach its full potential and key customers online, I can create custom strategies to fit your goal and budget - designing a seamless online-offline customer experience that can cover everything from:

- content marketing strategy

- website copy

- SEO blog writing

- article writing

- eNewsletter copy

- social media strategy

- social media campaigns

- website production (WordPress, Sitecore)

- eNewsletter production (MailChimp, Campaign Monitor, ActiveCampaign)

- proofreading and editing

I specialise in the travel, lifestyle and hospitality industries, but have written about and worked for brands on topics from student attraction to irrigation, real estate and health.

Besides client work, I've had my writing published in BuzzFeed, Good Food, Broadsheet, Mabuhay Magazine (inflight), Steak School and The Courier-Mail.

Combining my experience in journalism with marketing always comes back to one point - put your audience first and you'll see loyal, organic growth and create an engaged fanbase (who you can sell to).

I am currently in Lisbon, Portugal, and I am available to remotely work on projects of all sizes. Send me a message for an obligation-free chat to find out how I can help create some magic to fit your goals and budget.

Skills

Content, Content Management, Digital Marketing, Email Marketing, Marketing, Writing

Sector Experience

Branding, Food & Beverages, Hotels & Resorts, Travel & Leisure

Clients

Brisbane City, Brisbane Marketing, FlaminGO Experiences, Floating Images, TreeTop Challenge, Visit Brisbane