About me

I'm a graphic designer based in London.

I was born in Italy in 1983 and I studied Visual Design in the
University of Florence. I've then attended a graphic design short
course in Central Saint Martin College of Art and Design in London and
- just before my degree in 2006 - I started to work as an in-house
designer for Tiscali, where I was responsible for the design and the
advertising of Gamesurf,
the videogames' channel.

Two years ago I decided to move in London: after a period of
freelancing, I started to work for Prudential as an in-house designer
and then I became responsible for the visual brand identity of
PruProtect.

This year I started also my Master in Branding and Identity at the
London College of Communication, which I will complete soon.

My busy life runs between work, university and freelance jobs...and a
bit of social stuff too, of course!

As you can see, I love colors, simple shapes and pure and clean
compositions.

I'm really passionate about what I do... I do not think graphic design
is just a job, but rather a lifestyle choice.