About me

Hello! Welcome to my page.
I'm a highly experienced and versatile writer/editor/content producer working in print journalism and digital writing, editing and content strategy. I am obsessed with words and telling engaging stories while leaving the reader better informed, whether it's for editorial or native content.

Over my career, I have written about everything ranging from travel and banking to pet nutrition. But my specialist 'beat' is health, wellness and beauty - with a skincare, dermatological and aesthetic treatment specialisation. My particular passion is about educating people on healthy mind and body ageing.
I am based in South Africa, and I write in both US and UK English for my clients, who are based in USA, Ireland, France, Germany and Singapore, as well as South Africa.

I have been wellness and beauty editor on numerous magazines including Psychologies, Men's Health, Shape, Real Simple, as well as being associate editor on numerous custom publishing titles. I've also contributed regularly to Women's Health, Elle, Cosmopolitan, Emirates Woman, among others.
My work is sought-after because of my wide knowledge of the subject matter, my research skills as well as my ability to translate often challenging subject matter into engaging and informative content.
My work is well-researched, accurate, engaging to read and my copy is clean - requiring very little editing.
I have completed accredited courses in UX, Digital Marketing and SEO with distinction.
I have created numerous content and e-commerce websites. I am well-versed in SEO writing. I write for meaning and ensure that the relevant keywords and SEO devices are covered without employing keyword stuffing.
Digital project management and content: I have been team leader, content editor and content producer on numerous e-commerce and content websites. Clients include Health24.com, oncology group Cape Breast Care, pharmaceutical skincare companies (Cosmetiques de France and PharmaFrance), Love from Yours (Singapore), Nation of Strong (Germany), healthcare app Redicare.ie.
I've had extensive feedback from clients about the value my content brings to their brand, including the fact that my content is top-ranking in search.
CORPORATE: Through my boutique PR & content company, I have worked with numerous corporates in longstanding relationships. Clients include Vital Health Foods (nutritional supplements), Cosmetiques de France,
as well as global brands: Environ, Bioderma, Institute Esthederm, Revlon, Estée Lauder, Nuxe, Erborian, L'Oréal, among others.
I have produced highly successful skin-care education booklets for Environ, used globally.
I would love the opportunity to discuss how we could work together. Looking forward to chatting!


Advertising, Brand Stategy, Content, Content Management, Digital Marketing, Digital Strategy, Editing, Editorial Design, Journalism, PR, SEO, UX/UI, Writing

Sector Experience

Beauty, Communications, E-Commerce, Healthcare, Magazines & Comics, Online / Web, Print, Travel & Leisure

Currently No Recommendations
Looking for work
Perm, Freelance, Temp-Perm, Part time, Remote
Cape Town
Skill Level
English, Italian, Afrikaans, French, some Portuguese and Spanish
Creativepool member since 2 March 2022