About me

Daniel Lobatón, CCO @ Saatchi & Saatchi NY and comic book nerd. The handsome guy in the photo, or so say my mom and wife. I also bought a Nintendo Switch but not sure that makes me a gamer.

Leading creative at Saatchi & Saatchi in New York. Previously, I've captained teams at VML in Kansas City, LatinWorks in Austin, Texas and Y&R in my hometown Lima, Perú. I started as a copywriter at Y&R Paris working on a global account. So that should check every box from global to multicultural. Oui, je parle Français y Español.

Creating timeless and timely ideas. Work you can describe in one sentence. Finding the idea that reveals a truth from everyday life. And then we execute it in a kick ass, media smart way.

Pushing. The work, the team, the strategy, the craft and, obviously, myself. Collaborating to find a way, because like Yoda said in Empire Strikes Back: "Do or do not, there is no try".

At Saatchi & Saatchi New York, he helped create Tide's popular "It's a Tide Ad" campaign starring David Harbour that ran during the Super Bowl in 2018. He also worked on Tide's "Laundry Night" campaign, which aired last fall.

Additionally, he's led creative efforts for the National Down Syndrome Society, including a campaign that debuted last year that dispels stereotypes about people with Down syndrome.