About me

Growing up in Alnwick, Northumberland, I've always understood what Newcastle United means to its fans—it's more than a football club; it's a way of life. Now, as the Director of Brand, Marketing, and Digital Media, I have the incredible opportunity to help shape how the club connects with supporters, both locally and across the world.

Before joining Newcastle United, I spent years in global sports marketing, most recently as Senior Vice-President of Brand & Marketing for the ATP and WTA tours, where I worked on growing the fan base for professional tennis. Now, back in the North East, I'm focused on bringing that experience into football, driving brand and digital innovation, and helping the club tell its story in new and exciting ways.

Marketing, for me, is all about authenticity. The brands that truly understand their audience and connect with them in a meaningful way are the ones that stand the test of time. That's why I'm passionate about ensuring Newcastle United's voice stays true to its roots while embracing the future of digital content, social media, and fan engagement.