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About me

I'm a Senior Content Designer and Copywriter with a background spanning UX writing, content strategy, creative storytelling, and localization. Over the past several years, I've worked across start-ups, agencies, and global corporations, helping brands turn complex ideas into clear, engaging, and accessible content.

My experience ranges from designing microcopy for digital products and leading multilingual localization projects, to writing editorial content, marketing campaigns, and scripts. I specialize in shaping tone of voice and content systems that scale, always with a focus on user-centered design and inclusivity.

Outside of work, I draw on a creative foundation in musical theatre, which sharpened my storytelling and collaboration skills. I'm passionate about projects that connect people, simplify complexity, and drive positive impact, especially in health, wellness, and climate-focused sectors.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCape Town: South Africa

Working LocationsCape Town: South Africa, Remote

Skill LevelSenior

LanguagesEnglish

Tagged Job TitlesCopywriter, Writer, Digital Copywriter

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Skills

Copywriting, Creative, Creative Direction, Digital Marketing, Editing, Marketing, Marketing Strategy, Proof Reading, SEO, UX/UI, Writing

Sector Experience

Communications, Digital (SEO, PPC, SEM...), Entertainment, Information Technology, Marketing, Publishing, Technology

Clients

99c, AB inbev, CarZar, VML, WeatherWell, Zing Coach

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Daniel's CV/Resume

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Creativepool member since 9 September 2025

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Sefi Carmel

Composer, Soundtrack Creation

United Kingdom

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OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.

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Sefi Carmel

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