About me
Senior Creative Leader | Head of Creative | Creative Director
20+ years building and scaling brands across fashion, retail, sport, beauty and lifestyle.
Experience spans agency leadership, founding and running a studio, and leading large in-house creative teams within fast-moving commercial businesses.
I lead at the intersection of creative direction, brand and marketing strategy, and studio operations, elevating standards, improving delivery, and driving commercially effective creative at scale.
I build strong teams, develop creative leaders, and create the conditions for consistently high-quality work.
Skills
Art Direction, Brand Stategy, Branding, Creative Direction, Studio Management, Team Management
Sector Experience
Beauty, Fashion, Lifestyle, Retail, Sports
Clients
Arcadia Group, Crew Clothing Company, Debenhams, Decathlon, Feel Unique, Gap, Hewlett Packard, John Lewis, Marks & Spencer, New Look