About me

I'm a Creative Director based in Melbourne. My work has been recognised more than 100 times across the world's biggest shows, including Cannes Lions, D&AD, Effies, One Show, LIA, CLIO and New York Festivals.

I've led campaigns and integrated thinking for some of Australia's most recognisable brands, including CommBank, Lifeblood, Lexus, Origin, MYOB, Les Mills and the Minderoo Foundation, with a deep love for craft and creative effectiveness.

My achievements include a D&AD Yellow Pencil, a One Show Green Pencil, winning Cannes Young Lions nationally and winning FBI Talent's LAUNCH competition. I was ranked #38 Copywriter Worldwide by The One Show in 2024 and have made the podium for AWARD's Emerging Creative of the Year.

Beyond the work, I've been a three-time AWARD School tutor, judged The ANDYs and MAD Stars, and spoken at This Way Up Festival and UnLtd's Big Chat. I was also a keynote speaker at the 45th AWARD Awards.

Daniel's work

Unlikely Version

Doubt Never Did

Everyone's Business

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