. . .

About me

2019 was a big year. I was included in the Adweek Creative 100, Judged Brand Purpose for WARC, and Branded Content for the Shorties, but most of all, it was the year we genuinely began applying creative to some of biggest clients' global businesses as well as their communications. We reframed Pedigree to be a genuinely purpose-led business. We partnered our biggest client, Spark (NZ's biggest telco) in the transition to a digital services company. Some of this work has shown up as campaigns, and some as simply more focused business, but both have delivered success.

2019 saw 17 projects across my clients at Colenso BBDO - MARS, Spark, and DB/Heineken - receive 4 Grand Prix awards, 33 golds, 31 silver, and 47 bronze.

In 2019, our Pedigree SelfieStix work, conceived and produced out of New Zealand for our global rollout, picked up Effies in Asia Pacific and US markets, smashing every previously record sales period for Dentastix.

We produced a music video for a low-carb beer that went on to pick up two Grand prix awards internationally, and reverse decline for the DB Export brand in New Zealand.

It's tough to break our business down into years, because so much of our work now is continuing platforms we've built with our clients, but we did - and 2019 was a blinder.

Here's some history in third person:

Dan graduated a furniture design degree just as the Internet was hitting its stride. So, muttering something about the similarities of furniture design interface design, he pivoted (and pivoting wasn't even a thing yet). Since then he's spent over twenty years working at the intersection of technology and brands.

It's seen him do brand work at some of the world's best digital agencies, innovation at some of the world's best brand agencies.

He has spoken on innovation for D&AD and Google, he's judged at D&AD, the Effies, and AWARD across digital, innovation and film. Dan has received over a hundred international awards at shows from Cannes Lions and D&AD, to the Webbys.

Dan is continually excited by change. He loves making technology more human. And making humans feel something.

Details

AvailabilityLooking for work

ContractPerm

LocationAuckland, New Zealand

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesExecutive Creative Director

Achievements

Contributor:

Dan has been a Contributor since 25th November 2015.

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2Top 100 Creative Leaders x 2Judge

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Recommendations

Currently No Recommendations

Skills

Art Direction, Brand Creative, brand strategy, Copywriting, Digital Marketing, Graphic Design, Strategy Planning, Web Development

Sector Experience

Advertising, Automotive, FMCG, Food & Beverages, Telecoms, Television

Activity

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Followers105 Following1

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Creativepool member since 27 February 2020

Dan's achievements

Site Achievements

Contributor:
Dan has been a Contributor since 25th November 2015.

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4 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

Top 100 Creative Leaders

Annual 2020

Top 100 Creative Leaders

Judging

Dan Wright has sat on the Creativepool Annual jury.

Annual 2020 Judge Wave

Featured work

Work picked by the Creativepool editors for the homepage.

Play

2 September 2020

I'm Drinking It For You

2 September 2020

Pedigree SelfieSTIX

2 September 2020

Little Can be Huge 'Celebrate Family'

27 February 2020

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