D&AD London

ABOUT

To protest censorship by social media algorithms, the Vienna Tourist Board published explicit artworks on OnlyFans – a platform known for its explicit content. The PR stunt quickly went viral: it reached more than 760 million people, garnered 2.5 billion impressions and featured in over 2,500 articles.

AWARDS

D&AD Award - Wood Pencil
D&AD Award - Yellow Pencil/White pencil

MADEIT CREDITS

  • Vienna Tourist BoardClient
  • Andreas PutzChief Creative Officer
  • David SchneiderCopywriter
  • Denise DanningerArt Director
  • Julian Frener3D Artist
  • Jung von Matt DONAUAdvertising Agency
  • Michael Maria MorgenbesserCreative Director
  • Werner SingerChief Creative Officer
  • D&AD
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