D&AD
London
ABOUT
To protest censorship by social media algorithms, the Vienna Tourist Board published explicit artworks on OnlyFans – a platform known for its explicit content. The PR stunt quickly went viral: it reached more than 760 million people, garnered 2.5 billion impressions and featured in over 2,500 articles.
AWARDS
D&AD Award - Wood Pencil
D&AD Award - Yellow Pencil/White pencil
MADEIT CREDITS
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Vienna Tourist BoardClient
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Andreas PutzChief Creative Officer -
David SchneiderCopywriter -
Denise DanningerArt Director -
Julian Frener3D Artist -
Jung von Matt DONAUAdvertising Agency -
Michael Maria MorgenbesserCreative Director -
Werner SingerChief Creative Officer -
D&AD