D&AD London

ABOUT

Care Lives On tells the story of Dr. Dnyaneshwar Bhosale, who gave up a high-paying city job and moved into the heart of the country with his family. He was driven by a singular dream: to build a state-of-the-art hospital for those who could afford it the least. After the Covid-19 pandemic broke out, Dr. Bhosale laboured day and night to save thousands of lives. Unfortunately, he succumbed to the virus himself. The work tells the inspirational story of a doctor who was larger than life with even larger aspirations, and gave a glimpse into the vision and commitment that he had for his community.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Vicks IndiaClient
  • Ajay ThrivikramanChief Creative Officer
  • Anand GandhiCasting Director
  • Jenny MontgomeryColourist
  • Kaushal ShahDirector of Photography
  • Memesys Culture LabProduction Company
  • Mihir DhairwayanCreative Director
  • Publicis GroupeAdvertising Agency
  • Shreya DudheriaProducer
  • Sneha KhanwalkarMusic & Sound Composer
  • Zain MemonExecutive Producer
  • D&AD

Who pooled - Vicks - Care Lives On #TouchOfCare - 2021