D&AD London

ABOUT

In 2020, the streets fell silent. Yet the dark days of the pandemic became a reason to revisit the joys of daily life. Long ago, the Japanese recited poems while sipping sake and gazing at the moon's reflection on a lake. Nights by the Lake featured illustrations depicting reflections of the moon, a woman and a sake cup, which aimed to inspire readers to cherish the moon and live life to its fullest.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • AsahiyakiClient
  • Dentsu TokyoAdvertising Agency
  • Junya NagaiDesigner
  • Kimiko SekidoArt Director
  • Manabu KimuraDesigner
  • Minami NakazawaCopywriter
  • Noriaki TosakiPrint Producer
  • Sayaka ArimotoCopywriter
  • Yiwen KaoDesigner
  • Yoshitaka NakanoAgency Producer
  • D&AD

Nights By The Lake

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