D&AD London

ABOUT

The 2021 festive campaign for McDonald's revolved around an unforgettable character, Iggy, who took audiences on an emotional rollercoaster thanks to the charming animation style.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Leo Burnett LondonClient
  • Adam BaileyAnimator
  • Adam SmithCG Artist
  • Alexia PatersonVFX Producer
  • Amy BushillCreative Team
  • Ben KovarConcept Artist
  • Benjamin LaneAnimator
  • Bert BertieDirector
  • Brad NobleCG Artist
  • Brad SilbyAnimation Supervisor
  • Bruno BuzinkayAnimator
  • Chloe DunnPost Production Coordinator
  • Christian Baker2D VFX Supervisor
  • Cristina Rosique GomezCreative Team
  • Damien GustinVFX Artist
  • Dan BakerArt Director
  • Darran NicholsonFlame Artist
  • Eve AshwellEditor
  • Fern HodgsonArt & Content Producer
  • Finella FanVFX Artist
  • Gabriela Ruch SalmeronCG Artist
  • Helen HughesExecutive Producer
  • Humberto ReynagaEditor
  • Irene NavarroVFX Artist
  • James WhitakerDirector of Photography
  • Jay KhanCG Supervisor
  • Jenny MorganArt & Content Producer
  • Jessica Kersey-PrestonAnimator
  • Joao SilvaConcept Artist
  • Jochem AartsVFX Artist
  • Jonathan OpgenhaffenArt Director
  • Jules JanaudVFX Supervisor
  • Kai TambourineCFX Artist
  • Lucy GossageProducer
  • Luigi RussoFlame Artist
  • Mark StannardFlame Artist
  • Martin MacraeHead of Art
  • Mathias CadyckVFX Artist
  • Object & AnimalProduction Company
  • Pete PaceVFX Artist
  • Philip ChildCFX Artist
  • Poppy ChadwickPost Production Assistant
  • Sophie HarrisonVFX Producer
  • Steffan PerryColourist
  • Stephen GoodsonCG Artist
  • Tim OsborneFlame Artist
  • Timothée MaronCG Artist
  • Leo Burnett LondonAdvertising Agency
  • James MillersArt Director
  • D&AD
  • ANDREW LONGcreative
  • Bruno Reis CoimbraSenior Modeler

Who liked - McDonald's - Imaginary Iggy

Back to McDonald's - Imaginary Iggy project