D&AD London

ABOUT

Spotify's engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start conversation amongst key marketing decision makers, A Song for Every CMO demonstrated Spotify's targeting capabilities, using original songs written by leveraging Spotify's data and dedicated to the world's top CMOs. It led to unprecedented results: 75% year-on-year growth and $1billion in ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs to request songs of their own.

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil

MADEIT CREDITS

  • Spotify AdvertisingClient
  • Alexandre AbrantesCreative Director
  • Andrea KimGlobal Strategy Manager
  • Breithner MonteiroAnimator
  • Chris AfzalSound Designer & Engineer
  • Chris LenzExecutive Producer
  • Danilo BoerCreative Partner
  • Eleni GiannopoulosProducer
  • FCB New YorkAdvertising Agency
  • Frank LoBelloBusiness Marketing Manager
  • Gary ReschExecutive Creative Director
  • James FriedmanStrategy Director
  • James MeiserAssociate Creative Director
  • Justin BattenSenior Art Director
  • Ken SymeSenior Copywriter
  • Khurrum MalikHead of Advertising & Business Marketing
  • Margot MeyerhofSenior Digital Producer
  • Melissa ChesterMusic Producer
  • Michael AimetteCo-Chief Creative Officer
  • Richard FrankelCreative Director
  • Sarah KieferGlobal Director Enterprise Marketing
  • Sean KittredgeAccount Supervisor
  • Tammijean TriplettGlobal Creative Lead
  • Tara GraffBusiness Lead
  • Todd SussmanChief Strategy Officer
  • Vicky FerraroExecutive Producer
  • Watt WhiteMusic Producer
  • Gabriel SchmittCo-Chief Creative Officer
  • D&AD
  • Adam IsidoreManaging Director
  • Watt WhiteProduction Company
Add yourself to this project

Who pooled - A Song for Every CMO

Back to A Song for Every CMO project