D&AD
London
ABOUT
Spotify's engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start conversation amongst key marketing decision makers, A Song for Every CMO demonstrated Spotify's targeting capabilities, using original songs written by leveraging Spotify's data and dedicated to the world's top CMOs. It led to unprecedented results: 75% year-on-year growth and $1billion in ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs to request songs of their own.
AWARDS
D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil
MADEIT CREDITS
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Spotify AdvertisingClient
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Alexandre AbrantesCreative Director -
Andrea KimGlobal Strategy Manager -
Breithner MonteiroAnimator -
Chris AfzalSound Designer & Engineer -
Chris LenzExecutive Producer -
Danilo BoerCreative Partner -
Eleni GiannopoulosProducer -
FCB New YorkAdvertising Agency -
Frank LoBelloBusiness Marketing Manager -
Gary ReschExecutive Creative Director -
James FriedmanStrategy Director -
James MeiserAssociate Creative Director -
Justin BattenSenior Art Director -
Ken SymeSenior Copywriter -
Khurrum MalikHead of Advertising & Business Marketing -
Margot MeyerhofSenior Digital Producer -
Melissa ChesterMusic Producer -
Michael AimetteCo-Chief Creative Officer -
Richard FrankelCreative Director -
Sarah KieferGlobal Director Enterprise Marketing -
Sean KittredgeAccount Supervisor -
Tammijean TriplettGlobal Creative Lead -
Tara GraffBusiness Lead -
Todd SussmanChief Strategy Officer -
Vicky FerraroExecutive Producer -
Watt WhiteMusic Producer -
Gabriel SchmittCo-Chief Creative Officer -
D&AD -
Adam IsidoreManaging Director -
Watt WhiteProduction Company