Elian Cycles - Commuter & Cargo Bikes by Dan Mawdesley for Elian Hand Made BicyclesWho liked - Elian Cycles - Commuter & Cargo Bikes by Dan Mawdesley for Elian Hand Made Bicycles

Dan Mawdesley Creative Director

ABOUT

CHALLENGE
Position the Elian Cycles brand for discerning, knowledgeable cyclists who seek something more personal than a mass produced bike.

IDEA
Make the brand larger than the sum of its parts – literally. Create a campaign platform that celebrates the bespoke bicycle builder’s craft.

We designed, authored and produced a series of ‘digital magazines’ and a vast image bank adaptable to all markets and media platforms.
Written by cyclists for cyclists, the work provides the brand with a well-defined tone of voice, visually and verbally.

Prominently featured by Dutch national newspaper “de Financial Dagblad” over several pages and in mainstream magazines, blogs and was a winner at the PX3 & SUN Photo Awards. Also appeared in Creative Review and as PhaseOneʼs Campaign of the Month.

VN SERVICES
Concept & Creation – Art Direction – Production (Locations / Cylists / Shoot Logistics / Crew) – Project Management – Copywriting – Design – Print Production.