. . .

About me

Short Story:
A versatile, approachable conceptual Copywriter (Short, Long, Brand Positionings etc.) that also Art Directs (Digital Design, TV, Photography, Illustration) works as a Creative Director, Director of Film & TV and can Produce (Films, TVC's, Photoshoots, Digital Assets etc.). I am not a Designer.
Long Story:
I believe in big, versatile ideas, short lines, small talented teams, under promising and over delivering.
At 18, I wrote/directed a few radio ads for a chain of bike shops which got me into Watford College (famous for its creative copywriting course). Worked in London, joined Euro RSCG (now HAVAS) in The Netherlands, creating 360º international campaigns on everything from consumer electronics to dog food.
Joined ADK Europe to work on global car commercials became Exec Creative Director leading all Agency creative work on Nikon, Mitsubishi Motors & TDK. The Nikon work was cited as the reason the brand achieved SuperBrand(R) status. Authored the campaign platforms, 'Take a different Road' for Mitsubishi (ran for 10+ years in UK) and 'Made & Played on TDK'.
Reoriented ADK to be an autonomous, award winning Amsterdam agency, acquiring European clients inc. domestic Dutch and UK business, a first for Japan's 2nd largest agency. Actively recruited a cross section of creative, digital, design and post production talent.

Awards inc. Campaign's Best International Print, OneShow, EPICA, EuroBest, London International, ADCN, Art Directors Club, Cannes Lions etc.

Founded van North, creating strategically sound ideas & producing them 'in-house' too. The work has been featured in Lurzer's Archive, Creative Review, Communication Arts and national Newspapers. As well as attracting leading photography awards such as the IPA's, AOP and PX3.
Recent Projects: FIVE GUYS BURGERS & FRIES (Brand Film) BRUYNZEEL Kitchens (Dutch TVC & 360º Campaign), KRAMP (Brand & Product Films / App Launch / Strategic Positioning) FRUIT OF THE LOOM (International Brand Relaunch) ELSEVIER MAGAZINE (Dutch Relaunch Campaign) ESSITY (Corporate / Brand Introduction).

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