About me
Lead Product Designer - UX & UI Expert
With over 20 years of experience, I help businesses craft user-centric digital experiences that drive real results. As a Lead Product Designer based in London, UK, I've worked with Fortune 500 companies, global enterprises, and innovative startups, delivering high-impact designs that balance usability, aesthetics, and business objectives.
Brands I've Worked With:
...and many more.
My designs have reached a cumulative user base of over 50 million people, with the apps and platforms I've worked on achieving an average App Store rating of + stars.
What I Offer:
✅ Discovery & Research - Understanding user behavior, business needs, and market trends
✅ Low-Fidelity Concepting - Wireframes, user flows, and prototypes to validate ideas
✅ UI Design & Design Systems - High-impact visuals, scalable design systems, and brand consistency
✅ Accessibility & Compliance - Ensuring inclusivity through audits, reports, and WCAG-compliant designs
I specialise in turning complex problems into intuitive, elegant solutions and thrive in cross-functional teams, collaborating with stakeholders, developers, and product managers to bring products to life.
Looking for a seasoned UX & UI expert who combines strategy with creativity
Skills
Brand / Logo Design, Interface Design, Product Design, Testing, UX/UI, Web Design, Wireframes
Sector Experience
Banking, E-Commerce, Finance, Health & Safety, Healthcare, Information Technology, Insurance, New Media
Awards
Clients
dunnhumby, HSBC, LG Electronics, NHS, Red Cross, Royal Mail, The AA, Toyota