Dai Roberts
Creative Director
ABOUT
Red Nose Day is a TV charity event, where celebrities take on huge, daunting challenges to raise money. Brands play their part by selling special fundraising packs. We aimed higher.
We brought our beloved brand mascot – PG tips Monkey – to life in the real world, building a robot Monkey who took on his own towering feat: climbing Europe’s tallest building. We asked fans to support Monkey’s heroics by buying special packs.
Back to Monkey's Monumental Mission project
The Mission Control Communications
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom