Dai Roberts Associate Creative Director

ABOUT

Red Nose Day is a TV charity event, where celebrities take on huge, daunting challenges to raise money. Brands play their part by selling special fundraising packs. We aimed higher.

We brought our beloved brand mascot – PG tips Monkey – to life in the real world, building a robot Monkey who took on his own towering feat: climbing Europe’s tallest building. We asked fans to support Monkey’s heroics by buying special packs.

MADEIT CREDITS

  • PG TipsClient
Project featured: on 27th July 2018

Monkey's Monumental Mission

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