About me
Daniel is a committed and passionate hard worker who has become a sports marketing communications, social media and content specialist.
With an innovative creative approach, he is a strategic thinker who has a strong track record of commercial success.
His career has seen him gain experience working agency side, in house and in the media sector. Ranging from start ups to multi national corporations.
An agile thinker who is diplomatic in his conduct, building strong relationships. He is good at relating to people and thinking of their needs.
Daniel has been recognised in his industry with multiple awards wins for Social Media and PR including winning Global Creative Idea at the PR Week awards in 2018 as well as Best Formula E Social Media in the FIA Formula E Championship after his debut season in 2016.
Until 2020 Daniel was Head of Social Media and Communications at the Motorsport Network where he was the lead of both the Social Media and Communications departments.
His responsibilities included growing the divisions through commercial success and audience development, driving an increase in users to the owned platforms.
Alongside developing and implementing brand, communications and content strategy for all four business divisions (Automotive, Racing, Games and Ticketing) as well as group external and internal corporate comms.
Prior to that he had the position of Communications Manager for Jaguar Racing in the Formula E championship as the lead for the overall communications output including launching the PJR Formula E and the Jaguar I-PACE eTROPHY properties.
Working within the global Jaguar brand marketing communications team at Jaguar Land Rover. Daniel was responsible for bringing the Jaguar Racing brand into the digital world.
He started his career in advertising agencies, all in all giving him a rounded view of the inner workings of agency, in house and publisher workflows.
Daniel focusses on the bigger picture and is known for being someone that his team can trust. He is a natural problem solver that learns fast and enjoys solving complex problems through his logical, analytical way of working.
When time and his professional commitments allow, Daniel splits his free time between keeping fit and consulting pro bono for charities to help them with their missions.
Skills
Analytics & Insights, Brand Management, Communications, Content, Digital Strategy, Internal Communications, Media Planning, PR, Social Media, Strategy Planning
Sector Experience
Automotive, Broadcasting, Communications, Computer Games, Social Network / Community, Sports