D&AD London

ABOUT

RM’s ‘LOST!’ is a mind-bending exploration into the K-pop star’s psyche. Adrift inside the maze of his brain, full of hypnotic hallways and video game-style environments, and accompanied by his emotions: Goofy, Anxious, Confident and Jaded. Focusing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims. The video is imbued with the director's sense of conceptual surrealism and sense of humour.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • RMClient
  • Aube PerrieDirector
  • Christopher RipleyCinematographer
  • Christopher RipleyDirector of Photography
  • Gwen GhelidEditor
  • Jason WallisColour Grader
  • Joseph GoldmanProducer
  • Kia CoatesCEO
  • Louis Barron1st Assistant Director
  • Nicolas DreyfusCEO
  • Rik GreenProducer
  • Wan Li ZhuFounder
  • D&AD

Who liked - RM - LOST!